Terms of Service
1. Acceptance of Terms
By accessing and using the AdFlux Network platform, website, and services (collectively, the "Service"), you agree to be bound by these Terms of Service. If you do not agree to these terms, you may not use the Service. AdFlux Network Ltd ("Company," "we," "us," or "our") reserves the right to modify these terms at any time. Your continued use of the Service constitutes acceptance of any modifications.
2. Description of Service
AdFlux Network operates a programmatic advertising platform that connects advertisers, publishers, and agencies to facilitate the buying and selling of digital advertising inventory. Our platform uses data-driven matching and optimization to deliver targeted advertisements to end users across a network of mobile applications and digital properties.
The Service includes: advertiser campaign management tools, publisher monetization and reporting capabilities, real-time bidding and auction systems, fraud detection and prevention mechanisms, conversion tracking and attribution services, and analytics dashboards for performance measurement.
3. User Roles and Obligations
Advertiser Obligations: Advertisers agree to: (a) create and submit only compliant creative assets that adhere to applicable laws, platform policies, and industry standards; (b) not submit deceptive, misleading, or illegal advertising content; (c) honor payment obligations according to the terms specified in their agreement; (d) maintain accurate business information and contact details; (e) comply with all applicable regulations including ad disclosure requirements and data protection laws.
Publisher Obligations: Publishers agree to: (a) integrate the AdFlux SDK into their applications in accordance with technical specifications and guidelines; (b) not engage in fraudulent practices including click fraud, impression fraud, or invalid traffic generation; (c) not manipulate user data or misrepresent user information; (d) maintain accurate inventory descriptions and user engagement metrics; (e) comply with all applicable laws including GDPR, COPPA, and other privacy regulations; (f) not place advertisements in contexts that violate platform policies or advertiser guidelines.
General User Obligations: All users agree not to: (i) attempt to reverse-engineer, decompile, or disassemble platform components; (ii) probe, scan, or test platform security; (iii) breach or circumvent any security or authentication measures; (iv) access or search the platform through automated means; (v) violate any applicable laws or regulations; (vi) infringe intellectual property rights; (vii) harass, abuse, or threaten other users or Company employees.
4. Advertiser Obligations and Campaign Management
Advertisers are responsible for the content and legality of all creative assets, landing pages, and campaign materials submitted through the platform. Advertisements must comply with platform acceptance policies, industry standards (IAB guidelines), and all applicable laws in target jurisdictions.
Prohibited content includes: illegal products or services, adult content, weapons, gambling (unless explicitly authorized), counterfeit goods, misleading health claims, intellectual property infringement, and content promoting discrimination or harm.
The Company reserves the right to reject, pause, or terminate any campaign for non-compliance with these policies. Advertisers may appeal rejection decisions through our support process.
5. Publisher Obligations and Traffic Quality
Publishers guarantee the quality and legitimacy of traffic delivered through their inventory. "Invalid Traffic" (IVT) includes: automated impressions, bot-generated clicks, click spam, incentivized impressions, impression stacking, and other fraudulent or artificially inflated metrics.
The Company employs fraud detection mechanisms to identify and filter invalid traffic. Publishers agree to maintain data accuracy and not manipulate user counts, engagement metrics, or device identifiers. Publishers found to generate or tolerate invalid traffic may be subject to account suspension and clawback of payments.
6. Payment Terms and Conditions
Advertiser Payment Terms: Advertisers agree to pay invoices on a NET-30 basis (due within 30 days of invoice date). All amounts are exclusive of applicable taxes and fees unless otherwise stated. Accounts delinquent beyond 30 days may be suspended until payment is received. Repeat non-payment may result in account termination.
Publisher Payment Terms: Publishers receive earnings on a NET-15 basis, with minimum payment threshold of $100 USD. Earnings accrue on a monthly basis and are paid in the following month, provided the minimum threshold is met. Minimum payment thresholds may be adjusted at Company discretion.
Fraud Clawback: The Company reserves the right to claw back (recover) payments made for traffic subsequently identified as invalid or fraudulent. Clawbacks may be applied retroactively for up to 90 days. Publishers disputing clawback determinations may appeal within 15 days of notice.
Currency and Fees: All payments are in USD unless otherwise agreed in writing. Additional processing fees may apply for wire transfers, international payments, or expedited processing.
7. Intellectual Property Rights
The Company retains all rights to platform code, design, algorithms, data infrastructure, and original content. Users grant the Company a non-exclusive, royalty-free license to use user-submitted data and creative assets solely for the purpose of operating the Service and fulfilling contractual obligations.
Users retain ownership of their intellectual property but license the Company to use it as necessary. Users represent and warrant that all submitted content does not infringe third-party rights and that they have authority to submit it.
The Company's trademarks, logos, and brand assets may not be used without prior written permission.
8. Limitation of Liability
EXCEPT AS PROHIBITED BY LAW, THE COMPANY SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
THE COMPANY'S TOTAL LIABILITY FOR ANY CLAIMS ARISING FROM THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY THE USER TO THE COMPANY IN THE 12 MONTHS PRECEDING THE CLAIM, OR $100 USD IF NO PAYMENT WAS MADE.
SOME JURISDICTIONS DO NOT ALLOW LIMITATION OF LIABILITY, SO THESE LIMITATIONS MAY NOT APPLY IN YOUR LOCATION.
9. Termination
Either party may terminate the Service with written notice if the other party materially breaches these Terms and fails to cure within 30 days of receiving notice. The Company may terminate or suspend accounts immediately without notice for: (a) fraudulent activity, (b) violation of laws, (c) infringement of intellectual property rights, (d) prohibited content submission, or (e) poses of risk to platform integrity or security.
Upon termination, unpaid obligations remain due, and the Company may retain data as required by law.
10. Disclaimer of Warranties
THE SERVICE IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. THE COMPANY DISCLAIMS ALL WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
THE COMPANY DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM VIRUSES OR OTHER HARMFUL CODE. THE COMPANY DOES NOT GUARANTEE SPECIFIC RESULTS, CAMPAIGN PERFORMANCE, OR RETURN ON INVESTMENT.
11. Governing Law and Jurisdiction
These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of laws principles. Both parties submit to the exclusive jurisdiction of the courts located in London, England for any legal proceedings arising from these Terms or the Service.
12. Entire Agreement
These Terms, together with any separate written agreements between the parties, constitute the entire agreement and supersede all prior negotiations, understandings, and agreements, whether written or oral. If any provision is found to be unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if that is not possible, severed, and the remaining provisions shall remain in effect.
13. Contact Information
For questions about these Terms or the Service, please contact:
Legal Department
AdFlux Network Ltd
71 Queen Victoria Street
London, EC4V 4BE
United Kingdom
[email protected]