Our Story

Built by ad-tech operators, for ad-tech operators.

AdFlux Network was founded in 2019 by a team of engineers and growth leads who were tired of running campaigns on platforms that treated transparency as a premium feature. So we built our own.

Today, AdFlux routes over 10 billion monthly impressions across 50+ GEOs, connecting 200+ advertisers with 500+ publisher apps through a platform that exposes every metric, margin, and data point — because that's what we'd want as buyers and sellers ourselves.

AdFlux global network
Mission

Make in-app advertising measurable, fair, and worth the impression.

Every impression should deliver value to the user who sees it, the publisher who shows it, and the advertiser who pays for it. Our platform is built around that three-way contract.

Leadership

The team behind the engine.

KL

Karla Liu

CEO & Co-Founder

Previously VP Growth at a top-10 mobile publisher (120M MAU). 14 years in mobile advertising and user acquisition.

AM

Anton Marek

CTO & Co-Founder

Former principal engineer at a leading DSP. Designed bidding systems processing 5M QPS across global POP infrastructure.

SR

Sophie Reynard

VP Partnerships

Built publisher supply from 0 to 500+ apps in 3 years. 10 years in ad ops, mediation, and publisher partnerships across EMEA & APAC.

AdFlux team
Business Model

How money flows through AdFlux.

We earn a transparent margin between what advertisers spend and what publishers receive. No hidden fees, no rebate arbitrage.

  • Advertiser sets a budget and bids on placements — paying per install (CPI), action (CPA), click (CPC), or impression (CPM).
  • AdFlux takes a published platform margin — typically 18–22% — covering infrastructure, ML optimization, fraud protection, and account management.
  • Publisher receives the remainder as revenue, paid NET-15 (premium) or NET-30 (standard).
  • Payment rails: wire transfer, PayPal, Payoneer, USDT. Minimum payout $100.
Revenue flow
Global Presence

Three offices. 50+ GEOs. One platform.

Global reach

London

HQ · Engineering · Finance

71 Queen Victoria St
London EC4V 4BE, UK

Singapore

APAC Partnerships · Ad Ops

80 Robinson Rd, #08-01
Singapore 068898

San Francisco

Sales · UA Strategy

535 Mission St, 14th Floor
San Francisco, CA 94105

Want to join the team?

We're hiring engineers, UA strategists, and partnership managers across all three offices.

Get in touch